Art Director | Designer

I prefer collaborators over clients.

My approach is to work with you to bring voice and meaning to your project. Effective design is more than color, shape, and typography, it's also effective storytelling. Logos, websites, magazines, and campaigns need to communicate the right message to your audience in a language often unique to you and them. I will work with you to understand your business goals as well as who the audience is. Until there is a fundamental understanding of your strategy, I will not deliver a design direction based on assumption, guess work, fashion, or hubris.

Here's the process

Discovery

Understanding of the goals, requirements and audience

Strategy & Concepts

What are the problems, and how are we going to solve them

Design Direction

What are the solutions and what do they look like

Implementation

Make it happen and track the success